A television anchor’s job is to deliver the day’s news with poise and confidence. You too can capture the same camera-ready makeup delivered by #TeamFab at local TV stations, weddings and even in their own silly selfies.
I regularly train the anchors and reporters from WNYT News Channel 13 in Albany and Time Warner Cable News in Albany, Syracuse, and Buffalo. Normally, I spend ninety minutes with each on-air personality, teaching them how to apply camera-ready makeup for high-definition televisions and cameras.
HD cameras can see six times sharper than the human eye, showing every pore, every blemish, every fine line, every mismatched shade. Makeup should cover imperfections while still appearing natural to avoid the appearance of makeup that is caked-on.
Today, I’m going to dive into my makeup bag, show you what’s inside so you can be ready for any photo opp, anytime!
Skin care and preparation:
- Wax, tweeze, and shave regularly to remove unwanted hair from eyebrows, nose and lip-area.
- Gently exfoliate the face and neck area to remove dead skin cells often.
- Steam the face to help soften fine lines and increase circulation, then follow with a moisturizer. Easily done in the shower.
Must-have tools to keep in your bag:
- An eyelash/eyebrow comb, to make sure lashes are free of clumps and brows are neatly shaped.
- Tweezers, for last-minute hair removal.
- Lip exfoliator and moisturizer
- Blotting papers, to help absorb oil without compromising the makeup.
- Primers, which are silicone formulas to help to fill-in fine lines and blur imperfections. Investing in a good primer makes it easier to apply foundation and help it last longer.
One of the foundations lines we use commercially at Make Me Fabulous for high definition work is FACE atlier, a popular brand on many television sets. According to their website, FACE atelier “was the official makeup sponsor for Kelly Clarkson and her 2012 Stronger Tour, Madonna’s Confessions Tour, and regularly supports New York Fashion Week events.”
Now, I want to share my best tips with you when working for a high definition medium:
- Concealers- should be only one to two shades lighter than skin tone. I love the new Bare Skin Concealers from bareMinerals.
- Foundation- should use fine micronized optical correctors that sit on the skin rather than settling into lines and crevices. Mix your foundation and concealer on the back of your hand. This will warm it and allow it to melt into your skin more easily.
- Blush- Cream appears more natural and three-dimensional. My favorites are from Stila in shades of Lilium and Gerbera with a pop of powder blush on the apple of the cheek.
- HD Setting powder. Super fine texture, use sparingly.
- Eyeliner- Black, Charcoal, and Dark Brown work best with most shadow colors.
- Eye Shadow- Limit color choice to two or three shades and avoid heavy shimmer. Matte and pearl finishes work best. Try The Enlightenment and Vanilla Sugar from bareMinerals or Puppy and Cocoa from Stila.
- Mascara- Use mascara with a separating brush that lengthens, thickens, and separates each lash. Black or brown work best for HD. Don’t apply too much mascara on the lower lashes or you will have raccoon eyes.
- Lip Liner- Pick a color one shade darker than your natural lip color.
- Lipstick- Should bring the look together. Warm tones work best when they aren’t too matte or too shiny.
- Lip Gloss- Choose a lightly tinted gloss and apply to the center of the top and bottom lip. I like to avoid gloss that is heavily sparkled. I really, really like Marvelous Moxie shades in Party Starter and High Roller from bareMinerals to brighten the entire face.
One more tip for when you know you are going in front of the camera lens: watch pinks which most often will turn orange or appear brighter on camera. We recommend warm shades of reds or corals rather than cool shades of reds or pinks.
There you have it! Try a few of my tips and tell me what you think next time you are in the shop!
–Alayne Curtiss, Owner and Commercial Stylist at Make Me Fabulous
Milady’s First Edition Makeup Artist Training Textbook (A division of Delmar Publishing and Cengage Learning) was referenced for this article. Alayne Curtiss was a contributor and assistant producer to the publication and accompanying training video.